Monday, March 26, 2007


On our second day of shooting we hung out with Hiddy, a master of comedy and toys, and the proprietor of Secret Base in Harajuku. Here's a still shot directly from our interview at Hiddy's office. For those who aren't familiar with Secret Base's vast catalog of work, the company has been going strong for five years, creating hundreds of the freshest underground vinyl toys in Japan. Known largely for dope designs and made-in-Japan quality, most of Hiddy's line is based on his close friend Takeshi Sakamoto's Fink-Shit "fight figure" that was released independently in 1997. Several fight figure micro-brands have emerged in SB's wake, but SB is the undeniable original. SB rules.

Before we journeyed to Hiddy's office, however, we dropped by the SB boutique, which is quite literally underground. This is a pic of the entrance sign tucked in a back alley of Harajuku. Take the stairs down to the point of no return! Once you're hooked on the Base, there's no going back.

On the right at the bottom of the steps, an amazing archive of Secret Base figures greets you. Awww yeah.
Secret Base items are made in Japan using production methods that have been refined by Japanese toy makers for the past half century.
SB's shop manager, Chika, share's a little about the day-to-day at the boutique and the brand's most popular toys.


chris said...

very cool people, shop and toys. Definitely check out Secret Base if you're in tokyo.

Hiddy is hilarious and likes to eat big steaks. While he's rocking the toy scene out of his Harajuku base, his heart and his enormous nike collection are safely in Osaka.

Had a great interview and a wonderful dinner with Hiddy. Arigato gouzimasu!

isaac said...

that shop is to small for tall people.

isaac said...

Hiddy will soon be the top comic on TV. just wait!